Are you an online shopper or a crowd-braving mall shopper? There are advantages and disadvantages to both, but nobody says you have to pick a side. You can always do both!
Read on to find out what motivates both types of shoppers, and see if your loyalties lie on one side or the other–maybe you use both methods, and that’s okay, too!
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46.7% of shoppers will buy something online for the 2011 holiday season–nearly a 3% increase from 2010. This year, tablets and smartphones will play a big role in holiday shopping, with 70% of tablet owners and 52.6% of smartphone owners using their mobile devices to shop or research products.
By 2014, over half of retail sales will involve the internet–whether it’s price comparison, research or actual purchase.
Similar to the social media-oriented, collaborative, open nature of hosted SharePoint, product reviews and 24-hour availability are online shoppers’ favorite reasons for staying at home to buy gifts–83% of consumers consider product reviews, and 63% are more likely to buy when there are reviews present, while 43.2% say that the ability to buy any time is what convinces them online is king.
However, 37.2% of people just want to stay away from the mall, and 29.6% of people like to compare prices online.
Over 1/3 of online shoppers admit to purchasing more if there is free shipping available.
While online shoppers will spend about 19 hours shopping, and that sounds like a lot, mall shoppers visit the mall on average 5 times to finish shopping!
Also, 45% of online shoppers only spend less than an hour per purchase.
Music and video are the most common online purchases, followed by electronics, books, and magazines. Home furnishings come next, and clothing/accessories are the fifth most popular category.
Cyber Monday purchases reached over 1 billion in 2010–it was the single biggest shopping day of the year, with about 106.9 million shoppers. Purchases were more than double the amount on Cyber Monday 2005.
On Black Friday, there were 212 million shoppers–but this year, in 2011, there were 226 million, and people spent nearly $400 per shopper.
Online shoppers are young (25-34), often have kids and want a convenient shopping experience. They’re also typically female.
For the entire holiday season this year, shoppers will spend $704.18, with the average online total being $353.51 per person. People tend to spend 22% more when shopping online, and they’ll complete 36% of all their holiday shopping from their computers or mobile devices.
Knowing this, will you stick to the computer or the crowd this year? Not much time left now; don’t forget those aunts and uncles!
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I could relate the InfoGraphic stats to what has been happening at my home of late.
Personally, I see nothing wrong with Mall Madness; you spend your savings why should I bother? But wasting money online on weird things is something I just can’t digest….My wife earns money and she waits for holidays. She doesn’t realize that she is wasting money on the very things she will never ever use.
Coming to kids, they are still not 10 and can tell you over a 100 websites where they get the so called deals from. I have never seen them going berserk at a mall…..The conclusion: Online shopping kills