Apple’s recent announcement of the new iPad certainly was no exception.
When CEO Tim Cook took the stage at San Francisco’s Yerba Buena Center for the Arts on March 7 to make Apple’s first major announcement since Apple founder Steve Jobs passed away last October, it had the makings of a near-epic moment.
And being the marketing geniuses they are, the good folks at Apple took full advantage of the opportunity to lay the drama on pretty thick, heralding the iPad as the “post-PC revolution”.
“We think the iPad is the poster-child of the post-PC world,” said Cook. “When we set out to create the iPad, we set out to create not just a new product, but a new category.”
Is the iPad the beginning of the end for the PC?
2012: YEAR ZERO FOR THE iPAD
Forget iPad3 or iPad HD. Instead, Apple went with the name the “new iPad”, much to everyone’s surprise. Apparently, as far as Apple is concerned, this is Year Zero for the iPad.
March 16, 2012: D-day for the New iPad
With the new iPad appearing in stores today, the usual Apple-crazed hordes could be found crowding city sidewalks last night, anxious to be among the first to get their hands on the latest iPad. Here’s what they sacrificed a good night’s sleep for:
COMPARING APPLES TO APPLES:
NEW iPAD VS. iPAD2
|Features||iPad2||New iPad 3||Difference|
Wi-Fi + 3G
Wi-Fi + 4G LTE
|Chip||Dual-core Apple A5 custom-designed, high-performance, low-power system-on-a-chip||Dual-core Apple A5X custom-designed, high-performance, low-power system-on-a-chip with quad-core graphics||Faster performance and graphics compared to the iPad2|
|Storage||16, 32 and 64 GB||16, 32 and 64 GB||Still no 128 GB model|
|iOS||iOS 5||iOS 5.1||Mostly bug fixes and interface tweaks|
|Dimensions||9.50” x 7.31”||9.50” x 7.31”||Same|
|Weight||1.33 lbs.||1.44 lbs.
(1.46 lbs. for Wi-Fi + 4g)
|Battery & Power||
||9 hours is impressive considering that LTE is such a big power drain|
|Text input||Keyboard||Keyboard & dictation||Still no Siri, but surprisingly accurate|
||When placed side-by-side, the difference in clarity is quite stunning|
|Camera, Photos and Video Recording||
|Pricing (US$)||$399 for 16 GB ( Wi-Fi) and $529 (3G + Wi-Fi)||$499 16GB, $599 for 32GB and $699 for 64GB $629, $729 and $829 respectively (for Wi-Fi)||Similar pricing structure|
A SOLID EVOLUTION, NOT REVOLUTION
All told, it looks like Apple gave iPad fans just about everything they had on their wish list: retina display, a faster processor, better cameras and image editing options, 4G mobile downloads… There’s not much bad to say about the new iPad. Even the pricing structure works in its favor.
That said, the new iPad is more of an evolution than a true revolution. It’s unlikely that iPad2 owners everywhere will instantly run out and upgrade. On the other hand, we’re betting that the new iPad will tempt a lot of folks to finally change their tablet-less status.
And by the way, users of SherWeb’s Hosted Exchange will be happy to know that the service is compatible with the new iPad 3, and email will be supported.
[Question: Today is D-day for the New iPad. Did you spend the night on the sidewalk to be among the first to buy one?]