Well, we’ve clearly had to wait longer than expected. Will it be worth the wait?
Ahead of the Blackberry 10 release, RIM has released BlackBerry Enterprise Service 10, the latest version of its mobile management solution for businesses. Touted as a “one-size-fits all mobile device management platform (MDM) that’s capable of managing BlackBerry, iOS and Android devices,” this new software should help users better manage their new BB10 phones and other devices.
How will this new service help SMBs? Take a look…
BlackBerry Enterprise Service 10: Device management, security and app management for BlackBerry, iOS and Android devices
BlackBerry Enterprise Service 10 will run on BlackBerry 10 smartphones and is compatible with Android and iOS devices. It is already available for download, but only to government agencies and corporate clients for the time being. A key feature of the service is the integration of BlackBerry Balance functionality. It allows users to keep their work and personal applications and data separate. This will make it easier for people who use a single device for personal and business use to keep work and play separate.
RIM is also promising that BlackBerry Enterprise Service 10 will offer better support for work email, content and secure connectivity to “behind the firewall” applications and data.
The new software will also feature BlackBerry World for Work, a re-thought version of the company’s traditional app store. By turning it into a new corporate app storefront for BlackBerry 10 smartphones, organizations can now create their own app stores for employees. The goal being of course to help companies manage their employees’ apps with greater ease. It also features an “intuitive enterprise enrollment process for employees that offer a self-service console, and centralized control of assignable profiles for email, SCEP, Wi-Fi, VPN and proxy servers.”
In a recent statement, Research In Motion senior vice president of enterprise software Peter Devenyi said, “BlackBerry Enterprise Service 10 empowers employees to be more productive and better equipped to serve customers while it provides business and IT leaders with the confidence that corporate data is protected and manageable in the same way they have long enjoyed with BlackBerry. BlackBerry Enterprise Service 10 makes mobility easy for businesses to help keep them moving.”
In other news, RIM has dropped its standalone Mobile Fusion mobile device management and has integrated it into the new BlackBerry Enterprise Service.
BlackBerry Enterprise Service 10: Do or Die for RIM?
In the meantime, industry insiders are saying that the Enterprise Service 10 software will have a huge impact not only on how the BlackBerry 10 will be received by the general public; but that it could also spell victory or disaster for the currently-struggling company.
What will the new BlackBerry 10 have in store? Take a look at our brief screenshot tour:
Swiping up from the bottom of the screen unlocks the BlackBerry 10 and opens the home screen; swiping to the side brings up additional apps. You can also navigate through apps by tapping on the scroll bar on the bottom of the screen.
Akin to the “Live Tiles” in the Windows Phone, the BB10’s new Active frames offer updated info at a glance. The weather app gives the current weather & 7-day forecast; the calendar app tells you what’s up next. Active frames are also used in groups, allowing you to see chats for a particular group, people who belong to a group, and any uploaded photos (the group’s page changes as photos are uploaded). Contacts are also available within groups by tapping on a person; contacts now include phone numbers, email addresses and social-networking details.
Tapping on a specific portion of a photo lets you focus in. Blurry shot/closed eyes? Use the scroll bar to travel forward and backward in time(!) to capture the perfect shot. In addition to adjusting the entire photo, you can also adjust individual faces (there’s always one in a group shot with their eyes closed).
For our Exchange customers, SherWeb will be offering real-time wireless synchronization so that BB10 users can stay in perfect sync with their emails, calendar, contacts and tasks, no matter where they are.
How many of you think the OS10 give the BlackBerry a new lease on life?