Microsoft’s Worldwide Partner Conference marked a new chapter in SherWeb’s history. As Microsoft’s 2011 Canadian Hosting Partner of the Year, and with the WPC taking place in one of the biggest Canadian cities, this was the next natural step for SherWeb in its order of business; the show being a platform for its partners to engage in new opportunities, the WPC was the place to be for a world leading Hosted service provider like SherWeb.
The event was all about furthering SherWeb’s advantage on the field. With its new Distributor Program fresh out of the forge, the latest in its arsenal of most competitive Partner Programs on the market, everything was in place for SherWeb to shine brighter as an industry leader.
SherWeb made an organic move by becoming a Gold Sponsor, something that was to be expected from the hosting service provider, given its long trail of success in the last few years. And this purchase brought in exactly what was projected: a heavy traffic flow, a growing interest in SherWeb from the Cloud Community, and an admiration for the company’s unique, edgy booth that stood out among every other exhibitor. But most of all, the sponsorship allowed SherWeb’s to educate other important players on its dynamic work in Cloud.
The week went by quickly, but the four days spent talking to entrepreneurs and service providers from all around the world were plenty enough to give SherWeb the needed face-time to spark new business opportunities and reinforce that it could provide what companies really need to expand to new markets, no matter their location. But these handshakes were more than door-openers; they served as a physical reminder to the company’s human approach in doing business.
The WPC’s magnitude was beyond impressive. The opening address from Microsoft’s CEO, Steve Ballmer, was accompanied by a performance orchestrated by Cirque du Soleil, a Canadian beacon of entertainment. The Canadian city’s streets had been taken over by Microsoft, with its banners floating all around town, and its night life directed by the giant, with the various cocktails and private receptions that made it seem like the movie festival was in town a few months earlier and that every attendee, all 16,000 of them, were part of it. But even though each day differentiated itself from the other, one constant remained; SherWeb belonged as a prominent Microsoft partner.
Among the many compliments, goodies, attractions and hits SherWeb obtained at the show, the only thing that truly mattered for SherWeb was what Steve Ballmer confirmed at his usual, energetic, opening address: the future is in the Cloud. Yes the show itself was fun and it did wonders for the day to day routine, but it came as a very far second compared to the optimism behind the added value of his words. There could not have been a better argument for our actual and potential partners: SherWeb is the future.